ANOMALYCOURSE 1 · START HERE
Lesson 2 · 5 min read

THE BUSINESS MODEL
EXPLAINED

Here's the whole business model in five minutes.

COURSE 1 · LESSON 2
01

PEOPLE BUY OFF SHORT FORM EVERY SINGLE DAY

Physical products, digital products, everything. Handmade stuff, wow factor products, apps, supplements. It doesn't matter, right?

All that matters is learning the skill of going viral and running the right product. That's the whole skill.

02

YOUR BUYERS ARE ALREADY SCROLLING

INSTAGRAM
2B+
monthly active users
FACEBOOK
3B+
monthly active users
TIKTOK
1.6B+
monthly active users
THREADS
300M+
monthly active users

Billions of people scroll every day and buy what they see. You post for free, the apps hand you the eyeballs.

03

THE MODEL IS 3 STEPS

1 · FIND

A product that's already selling

You never guess. And once you're past $10k, you can even bring your own products to market. Find a problem, build the solution.

2 · CREATE

Make the videos with AI

Never film, never show your face, never touch the product.

3 · POST

Go viral, put up the website

They click the link, they buy, the supplier ships it. It's that simple.

04

THE MONEY MATH

$5 → $30
you take a $5 product and sell it for $30
$20 → $90
or a $20 product and sell it for $90. Real numbers, real margins
$0
ad spend. The views are free, that's the cheat code
05

PEOPLE SEE IT AS REAL

That's why this is insane.

You can run the best character ever. You can show the product being made by hand. You can show it in ways a camera never could. And it's fast: you can have a product live one day after finding it.
06

REAL PRODUCTS PRINTING RIGHT NOW

$100K A WEEK
Helicopter ceiling fan. Pure wow factor. Their top video did 11 million views.
▶WATCH · 11M@chopperfan.co
$20K A WEEK
Clothing. Yes, you can run a whole clothing brand with AI.
▶WATCH@pawsclefit
$100K IN 2 MONTHS
Resin art. A creator character making the product by hand.
▶WATCH@yukisatojiresinart
$50K A WEEK
Phone accessory. This one isn't even AI, and you could absolutely run it with AI.
▶WATCH@pinkiephones
$30K+ A WEEK
Super simple product with an app connected to it. The product and the software, one brand.
$300-400K A MONTH, RECURRING
Supplements. Massive accounts running AI videos about feeding your dog, 10k+ bought last month, their own brand on the back.
▶WATCH@farmerpaws

There's a ton of ways to win with this. Wow factor, clothing, handmade, apps, supplements. Going viral is the number one skill. Once you have it, you can run anything.

07

THE ONE LAW

AI is a multiplier,
not a shortcut.

The real skill is going viral. Good hooks, good products, a lot of content posted. You'll learn all of it in here. AI just multiplies it.
08

"ISN'T IT SATURATED?"

PRODUCTS SATURATE

Concepts move

Products get saturated. Concepts last way longer, you just run the newest thing. And I hand you fresh winners every Sunday.

THE WINDOW

This is really the start of it

More people buy online every year. You're not late, you're early.

BILLIONS
of dollars spent off social apps and online stores every single day. The pie is stupid big and it's still growing.
09

THAT'S THE WHOLE MODEL

Find what's selling, make the videos with AI, post, go viral, they buy.

Next lesson, the tools that run all of this and the 20 second setup that connects them.

NEXT · THE TOOLS YOU'LL NEED
ALL LESSONS