A meme cow hat did 6.6 million views and made basically zero dollars. Views are not money, right? So before you fall in love with anything, let me show you what actually makes a product worth running.
Almost every product that prints is one of these three. Learn to spot which one you're looking at.
The value feels high because the buyer believes a real person is making it by hand. It's satisfying to watch, so it goes viral, and it usually has a passionate audience behind it: anime, a favorite movie, a famous person, cats, dogs. Anything someone can make.
A helicopter ceiling fan, a wild gadget, a jet-ski. No exact pain, no rabid niche, it's just so cool that people stop scrolling and want it. If it can't stop the scroll, it's not a wow-factor product.
Hair growth, skincare, a dog cooling vest, a baby head guard. It solves a real problem, and the video shows the problem and the fix. The result is the hook.
You don't always need a rabid passionate crowd, but you need a clear ideal buyer you're aiming the product at.
It has to grab people. A boring product can be a fine product and still never go viral, and no views means no money.
If it looks cheaper than what you're charging, it won't convert, no matter how good the video is.
Only market to people who will actually buy.
Handmade, wow factor, or problem solving. An audience, a scroll-stop, and real perceived value. Buyers with money.
Next lesson, exactly how to find these products and prove they actually make money.