ANOMALYCOURSE 2 · FIND WINNING PRODUCTS

Lesson 2 · 6 min read

HOW TO FIND &
VALIDATE

I don't brainstorm products. My feed hands them to me every morning. By the end of this lesson yours will too, and you'll know how to prove a product actually makes money before you touch it.

COURSE 2 · LESSON 2

SET UP YOUR BURNERS

Make a new Outlook emailThe name doesn't matter, something like productburner123@outlook.com. This is just for your research accounts.

Make a burner on all three platformsA TikTok burner, an Instagram burner, and a Facebook burner. You never post on these. They're purely research tools.

Train the feedFollow the right accounts and like product videos until your feed becomes a product machine. A reference list of exactly who to follow on each platform, for each product type, is coming to the community.

Once they're trained, spend about an hour a day scrolling across the three. No exact split. Save anything that looks alive into your notes for later.

THE GOLD SIGNAL

A small account with a huge recent video. 400 followers and a video at 2 million views means the product did the work, not the audience.

That means you can repeat it with zero followers, right? A big account with big views, skip it, you can't copy an audience.

And check how long they've been posting it. A few days going viral is the perfect time to jump on. A month or more in, they've already caught most of the views.

PROVE IT MAKES MONEY

This is the test order trick, and it's basically reading their sales off their own store.

Buy the cheapest thing on their storeUsually a shipping protection for a couple bucks. You'll get an order number in your email.

Their orders = your order number minus 1000Shopify order numbers all start at 1000. If yours is 1100, they've done about 100 orders. Times their price, say $30, that's about $3,000.

Divide by their total viewsThat's revenue per million views. Say they made $3,000 on a million views, that's $3,000 per million. The higher, the better it converts.

Can't test order it? Read the comments instead. "This is beautiful" is engagement. "Where can I buy this" is demand, and demand is what you want. If people are asking to buy, the product is moving.

"ISN'T IT SATURATED?"

Here's how the platforms actually work, because it changes everything. TikTok, Instagram and Facebook only care about one thing: keeping people watching so they can show more ads. So when the algorithm decides which video to show a person, it reaches for the proven one.

If a competitor already has a video at 5 or 10 million views for a product and a concept, and you post the same product with the same concept, the algorithm shows their proven video, not your fresh 100-view one. That's what saturation really is. It's not a number of competitors. It's whether the winning video and concept are already locked in.

WHEN YOU CAN STILL WIN IT

THEY'RE NOT THAT VIRAL YET

Out-do their concept

If their best videos are only at 30k or 100k, come in and run that same concept, just higher quality and more engaging. You can beat them.

AN UNTRIED CONCEPT

Run what they haven't

They haven't done a handmade angle yet, or a certain hook? Run it. The algorithm sees your video as fresh because nobody's paired that product with that concept.

A PLATFORM THEY SKIPPED

Go where it's quiet

Only running on TikTok? Take it to Facebook or Instagram first.

A VARIANT

Swap the product

Someone's crushing a cat mug? Run a dog mug. Same audience, same concepts, you just swap the product and the text, and you can run everything they ran.

And once YOU'VE gone viral a few times on a concept, your account gets trusted, so you keep getting views even 10 or 20 videos deep. That's called priming.

LET CLAUDE HELP

It's about 95% burner scrolling, but Claude can surface ideas when the feed's slow. One prompt per product type, copy them word for word.

Give me 20 handmade product ideas for organic dropshipping. Each one ties to a passionate audience (a fandom, a hobby, pets, a famous person). Include the niche, the product, and one sentence on the handmade angle to show it being made.

Give me 20 wow-factor product ideas for organic dropshipping. Cool gadgets and objects that stop the scroll on their own, that most people have never seen and would want. For each: the product and why it grabs attention in the first 2 seconds.

Give me 20 problem-solving product ideas for organic dropshipping. Focus on real physical problems (sleep, pain, skin, pets, babies). For each: the problem, the product, and the before/after angle to show in the video.

THE #1 BEGINNER MISTAKE

Running a product without thinking it through.

People see something cool and instantly run it. Do the research first. Can you actually out-compete them or bring a fresh angle? Is it getting real sales, not just "this is beautiful" comments? Can it even go viral? A plain candle won't unless you bring a handmade angle. Prove all of that first, then run it.

NOW YOU HAVE A WINNER

You found it, you proved it sells, you know how you'll beat the competition. That's a validated winning product.

Next course, we make the videos. First we research your character, then we build them out.

COURSE 3 · MAKE VIRAL VIDEOS

HOW TO FIND &VALIDATE